Principal London To Open In Early 2018

The 334-room Principal London will transform the former Hotel Russell: a Grade II listed building which is located in Russell Square in Bloomsbury. The hotel is steeped in history and will offer a variety of spaces for drinking, dining and partying that will be distinct from each other and unique in their offering.

At the very heart of the hotel will be the magnificently restored Palm Court; which will sit alongside the Principal London’s grand, listed ballroom.

The Principal London is the latest opening from the hotel group, Principal, with recent openings in Edinburgh, Manchester and York following the sensitive restoration of historic hotels.